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Managing Alliances with the Balanced Scorecard

Author: Robert S. Kaplan, David P. Norton, Bjarne Rugelsjoen Language: English Journal: Harvard Business Review Year: January 2010 Source: Harvard Business Review Publisher: Harvard Business review

This article show how the balanced scorecard (BSC) management system helps companies create better alignment with their alliance partners. Drawing on the experience of two strategic partners, Solvay Pharmaceuticals and Quintiles, the authors demonstrate how applications of BSC techniques can clarify strategy, drive behavioral change, and provide a governance system for strategy execution.
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