Managing Alliances with the Balanced Scorecard
Author: Robert S. Kaplan, David P. Norton, Bjarne Rugelsjoen
Journal: Harvard Business Review
Year: January 2010
Source: Harvard Business Review
Publisher: Harvard Business review
This article show how the balanced scorecard (BSC) management system helps companies create better alignment with their alliance partners. Drawing on the experience of two strategic partners, Solvay Pharmaceuticals and Quintiles, the authors demonstrate how applications of BSC techniques can clarify strategy, drive behavioral change, and provide a governance system for strategy execution.
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