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Only the right people are the strategic assets of the firm

Author: David W. Crain Language: English Journal: Strategy & Leadership Year: 2009, Volume: 39, Issue: 6, Page: 33-38 Source: Emerald Publisher: Emerald Publishing Group Limited

The paper shows how in today's service-based companies, employees are "the center of organizational performance." Where people drive low-cost service (Walmart) or where they become inseparable from the service (JetBlue and Starbucks), employees feel they are valued because they possess an acute awareness of the impact they have on their company's strategy.
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