Predicting your competitor`s reaction
Author: Kevin P. Coyne, John Horn
Journal: Harvard Business review
Year: April 2009
Source: Harvard Business review
Publisher: Harvard Business review
Any executive will tell you that understanding how competitors will respond to your actions should be a critical component of strategic decision making. But ask that same person how seriously her company actually assesses competitor reaction, and she will probably roll her eyes. In a recent survey conducted by McKinsey & Company, two-thirds of strategic planners expressed a strong belief that companies should incorporate expected competitor reactions into strategic decisions. Yet in a survey
conducted by David B. Montgomery, Marian Chapman Moore, and Joel E. Urbany (published in 2005 in Marketing Science
), fewer than one in 10 managers recalled having done so, and fewer than one in five expected to in the future.
Degree of scientific research:
Originality of thinking:
Vennligst oppgi ditt passord og trykk på "Last ned" for å lese.
Altering, recompiling, systematic or programmatic copying,
reselling, redistributing, publishing or republishing of the articles without
explicit permission in writing from Emerald / Headmaster is